BUILDING AN INFORMATIVE HOMEBASE FOR CONTENT FROM THE GROUND UP

The Challenge

EIC, a business dedicated to documenting the stories of local entrepreneurs and innovators, needed a digital platform that could effectively serve as a central hub for their diverse content. Their existing online presence was scattered across various platforms, making it difficult for users to find, engage with, and share the inspiring stories they produced. Additionally, the lack of a cohesive website limited their ability to showcase the depth and variety of their content, thereby hindering their mission to connect local stories with a broader audience.

The Solution

Our team developed a comprehensive website design and development strategy tailored to EIC’s unique needs. The primary goal was to create a unified and informative homebase to house its content and reflect the brand's mission and values. Key actions included:

• Content-Centric Design: Developed a user-friendly website focusing on content discoverability, allowing users to easily navigate through a rich collection of stories, interviews, and multimedia content.

• Scalable Infrastructure: Built a scalable content management system (CMS) that allows EIC to effortlessly update and add new content, ensuring the website grows alongside its expanding library of stories.

• Interactive Features: Interactive elements such as search filters, categorization tags, and related content suggestions were integrated to enhance user engagement and keep visitors on the site longer.

• Community Engagement Tools: Added features for user-generated content submissions and community feedback, fostering a sense of participation and connection among the audience.

How It Works

The newly designed website directly addressed EIC’s need for a central, informative hub to showcase its content effectively. The content-centric design prioritized ease of navigation, ensuring that visitors could quickly find stories relevant to their interests. By organizing content into categories and using search filters, the website made it simple for users to explore the full breadth of EIC’s offerings, from in-depth interviews to shorter multimedia pieces.

The scalable CMS allowed EIC to maintain a fresh and dynamic site. New stories could be added easily, keeping the content up-to-date and relevant. The interactive features improved the user experience and increased engagement by suggesting related stories, encouraging a more profound exploration of the site’s content.

The inclusion of community engagement tools further enhanced the site’s value by allowing the audience to contribute their own stories and provide feedback, creating a collaborative environment that aligns with EIC’s mission of fostering local entrepreneurship.

The Impact

The launch of EIC’s new website resulted in several measurable benefits:

• The site saw a 45% increase in page views per session and a 30% increase in average session duration, indicating that users were spending more time exploring content.

• The content categorization and search functionalities reduced the bounce rate by 50%, as users could easily find what they were looking for.

• The community engagement features led to a 20% increase in user-generated content submissions, enriching the site’s content offering and strengthening community ties.

• The new website attracted a 35% increase in unique visitors within the first three months, as the improved design and functionality helped EIC reach a wider audience.

Client feedback was overwhelmingly positive, with EIC noting that the website had become an essential tool for their mission of documenting and sharing the stories of local entrepreneurs. The new homebase solidified its online presence and amplified its ability to connect with and inspire a broader community.

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